AI Marketing Boosts Banks' Revenue by $2.5B: Persado
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AI Marketing Boosts Banks' Revenue by $2.5B: Persado
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INTERVIEW AI-Crafted Marketing Drives $2.5B Revenue for Banks: Persado
AI Street recently sat down with Assaf Baciu, co-founder and President of Persado, to discuss how generative AI is transforming marketing.
Persado, a New York-based company founded in 2012, has established itself as a leader in AI-driven marketing solutions. Working with eight of the 10 largest U.S. banks, Persado's AI technology harnesses vast amounts of customer behavior data to tailor marketing language down to the individual level. Clients include Chase, Ally, SoFi, and NatWest.
The company has generated mor…
